Applying for a Freelance Writing Gig? 3 Tips to Stand Out

You love to write. You’ve decided you want to dip your toes into the freelance writing pool. Great! Now it’s time to find some writing gigs and start making money. Okay, now what?

Freelance writers can agree. The actual writing part of the job is the most straightforward and, oftentimes, the easiest. It’s finding the jobs that can be the biggest hurdle. Think of it as an audition, and you need to set yourself apart in a competitive and saturated industry.

Similar to a lot of things in life, navigating anything new comes with a learning curve. Expect some trial and error. Don’t let that discourage you. Have the confidence to know that you can reach your full earning potential as a freelance writer and start making real money.

After you explore some writing platforms to find job listings online and narrow down the ones that interest you, it’s time to find ways to stand out and convince potential employers why they should hire you instead of someone else.

Let’s get into it!

1. Get Creative with Your Cover Letter

This is a two-for-one situation. First, you are crafting a cover letter describing yourself and why you are interested in writing for this client. Second, a cover letter will instantly show off your writing chops. Sure, it’s not as in-depth as the pieces you’ll showcase in your portfolio (we’ll get into that), but if your cover letter isn’t written well, it can be a non-starter. Next!

A cover letter is a statement and first impression explaining to a potential client why you are the best person for the job and what relevant experience you have for the specific job you are pitching. The letter should include the following:

• An introduction about yourself and your expressed interest in the job you are applying for. When possible, address the hiring manager by name.

• In the body of the letter, describe how you found their company and your interest in it. Express how you see yourself in the potential role and your understanding of their brand.

• Mention who you are as a writer, what relevant experience you bring to the table and any writing-related certifications.

• Finish with a strong closing, reiterating your interest in the position and offering appreciation for considering your application.

Ways to stand out: Give each client specific ideas on how you can help them with your writing. For example, give a few customized blog ideas if you’re pitching a blog gig. If the client is looking for newsletter writing, give personalized ideas on what you envision writing for them.

2. Make an Impression with Your Writer’s Portfolio

A writer’s portfolio is your resume. This is where you introduce yourself to a client and share writing samples so they can see what you have to offer. A cover letter is a way to get your foot in the door; a portfolio gives potential clients a deeper look into what you do. Your writer’s portfolio doesn’t have to be fancy or overly complicated. Clients just want to read your samples; that’s it. However, there are ways to stand out so your portfolio doesn’t get lost in the sauce.

Get started with your writer’s portfolio with a few simple steps:

• Write a short introduction about who you are and what kind of writing you do. It’s already been stated in the cover letter, but it’s important to include this in a portfolio as well.

• Get your writing samples together. If you have published pieces, include those. If you haven’t been published yet, that’s okay! Find something you have interest in and write about that. Gather your samples and put them on a Google Drive that is easily accessible.

• Always prioritize quality over quantity. You don’t need pages and pages of samples. Choose a few pieces you are proud of and include those.

Ways to stand out: Try to include different types of samples such as listicles, a newsletter, or a “how-to.” Include a headshot and something interesting about yourself to remind clients you are a real person.

3. Keep it Simple and Mistake-Free

Don’t underestimate the power of keeping things simple, concise, and mistake-free. You may not think that will set you apart, but it will. Clients want someone who is straightforward, professional and has an understanding of the job. Don’t overthink it!

Before you send out your final pitch, ensure these bases are covered:

• Proofread everything. Make sure you don’t have any grammar or spelling mistakes.

• Personalize your pitch to the specific job you are applying for. A generic cover letter or portfolio won’t stand out. Show you’ve done your research on the company, the brand, and what they might be looking for in a writer.

• Use a professional and friendly tone. Clients want to work with someone who is not only a good writer, but easy to communicate with.

Ways to stand out: Be transparent about your expectations, including availability, rates, revisions, etc. When you are clear about what you need on your end, you give a professional impression that allows clients to decide if it’s a good fit for both of you.

We Have a Guide for That!

Ready to start applying for freelance writing gigs and need a little extra help? We have a guide for that! Check out the Pajama Writer’s Complete Guide to Landing Writing Clients You Love for all the tips and tricks on pitching yourself and securing clients who will pay you real money.

Let’s get you writing! Visit our site to download guides, book a call, or sign up for the newsletter. And don’t forget to check us out on Instagram, Facebook, and Etsy!